Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: pitch your brilliant idea successfully, connect with your audience, establish credibility, inspire others to realize your vision, adapt to your listeners' decision-making styles, frame goals around common interests, build consensus and win concessions, and neutralize stressful conversations.