The Ride of a Lifetime (Paperback)
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Umfang: XXIV, 248 S.
Format (T/L/B): 1.7 x 23.2 x 15.5 cm
Erschienen am 23.09.2019
In 2005, Bob Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated; competition was more intense, and technology changing faster than at any time in the company's history. Twelve years later, Disney is the largest, media company in the world - counting Pixar, Marvel, and Lucasfilm among its properties - and its value is nearly four times what it was when Iger took over. Visions on leadership from the CEO of The Walt Disney Company, one of the most beloved companies in the world.